More than 20 years helping companies make decisions from a marketing and sales management perspective. I have been part of projects for companies such as Telefónica, Repsol and Sanitas, as well as helping SMEs achieve their objectives and management goals.

Over the last 10 years, I have trained and focused my career on advanced artificial intelligence applied to complex business contexts.

My training combines a solid foundation in business strategy (double master's degree in business management and strategic marketing) with specialisation in Big Data and Business Intelligence, because I have always believed that data alone is not enough: you have to understand how companies think for AI to make sense in practice.

​

Creator of the ADDA method: exclusive designer of 4th generation advanced AI ecosystems with their 7 cross-cutting dimensions.

​​​​

My projective focus combines structural thinking, business analysis and a deep understanding of how businesses evolve from within. This foundation led me to create my own methodology for designing adaptive artificial intelligence aligned with each company's specific way of working, deciding and scaling.